Facebook's ad policies can be complex. All advertisers need to have a good understanding of the policies and comply with them so that they can run successful Facebook ad campaigns.

The Ad Policies are rules that outline what kind of ad content can be displayed, what is prohibited, and what you have to do to ensure compliance. Violating the ad policies on Facebook can lead to various consequences.

Through this post, you will learn about the consequences you might face when you violate the ad policies and know how to avoid violating them. Let's begin!

Facebook Ad Policies: Things to Know

The Facebook ad policy contains various topics, such as offensive material, misleading claims, and illegal products. It also covers regulations regarding landing pages, ad formats, and targeting.

You need to understand all these policies to avoid violating them. For targeting, the ad policy will make sure that all the advertisers don't discriminate based on certain factors, such as:

• Gender
• Religion
• Ethnicity
• Race

This helps promote equality and fairness in Facebook advertising and prevents any bias or discrimination. The platform provides many options for the ad formats, such as carousel ads, collection ads, video ads, images, and many more.

It would help if you ensured that all your ads meet the specified requirements for every ad format, including the video length, image dimensions, and other specifications.

Facebook's Ad Policy also addresses the landing pages. Advertisers must make sure that the landing pages, which are linked to the ads, comply with the platform's ad policy.

This means the landing pages must provide correct information and not contain misleading claims or prohibited content. You must also pay attention during the development phase and, if needed, get the help of a web development professional.

The Penalties for Violating Facebook's Ad Policy

Not complying with the ad policy of Facebook will lead to the following consequences:

• Permanent or temporary suspensions
• Restrictions on Facebook ad accounts
• Disapprovals of your ads on Facebook

All these actions can have a massive impact on an advertiser's ability to reach their audience and achieve their advertisement goals. Understanding all the penalties and taking the right steps to avoid them is important.

When Facebook finds out that an ad has violated the ad policy, it will get disapproved, which means it will not be displayed to the users. This can be a huge setback as you have invested your resources and time into making the ad campaigns.

Repeatedly violating the ad policies will lead to more restrictions, such as completely suspending your Facebook ad account or limiting ad delivery. Permanent or temporary ad account suspensions can lead to higher penalties.

It will prevent you from running the ads and disrupt all the ongoing ad campaigns, potentially leading to revenue loss and missed opportunities.

It is time-consuming and difficult to rebuild trust with the platform after your ad account is suspended. That's why you should prioritize obedience from the beginning.

Facebook Ad Policy: How to Not Violate Them?

By now, you know what type of penalties you might face if you violate the ad policies on Facebook. But when it comes to avoiding all these penalties, you can follow the steps mentioned below.

Content Policies

• Respect All the Community Standards: You must ensure that the ad campaigns don't have nudity, violence, hate speech and other offensive things.
• Read the Ad Policies on Facebook: You should review the platform's policies properly. You will find information on community standards and restricted and prohibited content.
• Don't Use Prohibited Content: Facebook has banned certain things from advertising, such as drugs, adult products, tobacco, weapons, etc. Make sure not to include such things in your Facebook ads.

Transparency and Correctness

• Clear Discoveries: When advertising about a certain service or a product that has some conditions or terms, you should mention them in the ads.
• Remain Truthful: It's important not to include any information in the Facebook ads that is misleading or not accurate.

Text and Image Policies

• Text Limitation: Don't add only a little text in the ad images. The platform limits how much text you can use in your ads.
• The Image Quality: Make sure to use high-quality pictures that are relevant to the ad and don't have too much text.

Audience Targeting

• Opt for Responsible Targeting: You must responsibly target the ads. Doing so will ensure that the ads are relevant to everyone you're trying to reach.
• Say "NO" to Discrimination: The platform does not allow unfair targeting. You must create ads that do not exclude or target individuals based on categories like religion, ethnicity, gender, race, etc.

The Landing Pages

• Functional Landing Pages: Make sure that the landing pages function perfectly and it needs to provide all the information that is mentioned in the Facebook ads.
• The Relevance: You should check whether or not the landing page of the ad is completely relevant to the ad itself.

Forbidden Content

• Personal Traits: You should avoid creating ads that imply or asset personal traits like sexual orientation, race, age, religion, and many more.
• Restricted Content: It's important to stay well aware of content that Facebook restricts. Some of these contents are gambling, dating services, drugs, alcohol, etc. You should follow all the specific policies for such categories.

Test Out Before Publishing

• Run a Test: Right before you publish the entire ad campaign, you must run the test ad to check whether or not it gets flagged or approved by Facebook.
• Use the Ad Preview Tool: Using Ad Preview will allow you to check how the ads will look and also give you feedback if the ad violates any policy.

Summing Up

The Ad Policy on Facebook contains important information about various things, such as the type of ads allowed, products that you can promote, banned items, and many more.

It's important to go through the ad policies before creating the ads so that you don't end up violating them. This is because violating the Facebook Ad Policies can lead to permanent or temporary suspension of your ad account, and the platform may not approve your ads.

So, the best way you can prevent such issues is by complying with the Ad policies. Furthermore, Facebook constantly updates its ad policies, so you must monitor them as well.